Blue Ocean Strategy Malaysia

And offers process and visual tools that are.

Blue ocean strategy malaysia. He holds a master of science in strategic business from university of portsmouth uk a postgraduate diploma from ncc education uk and a bachelor s degree in information technology from university tenaga nasional malaysia. Blue ocean strategy blue ocean shift are about how you can create new market space and make the competition irrelevant. Recognized as one of the most iconic and impactful strategy books ever written blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. To achieve this the malaysian government is applying the blue ocean strategy principles of high impact low cost and rapid execution to national development through national blue ocean strategy nbos the malaysian national development strategy mynds.

Creates new demands by converting non customers into customers. It presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Raj has conducted blue ocean strategy programmes across north america middle east africa and asia pacific interacting with participants from over 25 countries. Malaysian companies should seriously consider applying the blue ocean strategy bos in their businesses to fulfil demand in untapped markets for their products and services globally said harvard business school professor d.

The eleventh malaysia plan used blue ocean strategy tools and frameworks to formulate high impact low cost national strategies that are able to be rapidly executed. Major ideas of blue ocean strategy. Chan kim and renée mauborgne takes a creative and systematic ways to forming strategies in both the public and private sector. Blue ocean strategy in malaysia s development.

To achieve this the government has adopted blue ocean shift process. Malaysia wants to be a truly advanced country where people enjoy high income along with a greater level of public well being. Chan kim and renée mauborgne professors at insead. It is a roadmap to move you your team and your organization to new heights of confidence market creation and growth.

Blue ocean strategy in malaysia s development. Blue ocean strategy bos which was founded and inspired by professor w. Focuses on differentiation low cost to open up new market space. Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by w.

Malaysia blue ocean strategy institute mbosi is both an academic institute and a think tank advisory firm that utilises the theoretical frameworks of blue ocean strategy to create powerful solutions that are high impact low cost and rapidly executed.